Word of Mouth Marketing with Peggy Barber

Peggy Barber
Thursday, September 4, 2014 - 9:15am to 12:15pm

Neenah Public Library, Shattuck Community Room, 240 East Wisconsin Ave. Neenah, WI  54956 

A powerful marketing strategy you can afford!
Not only can your library afford Word-of-Mouth marketing (WOMM), you can also deliver a more compelling message than commercial brands with this proven system in place. Learn how to package your library's successes so people absolutely must tell their friends and neighbors. 
This is more than just a workshop.
  • Join us on September 4th to learn the principles and strategies of WOMM and to begin developing your Word-of-Mouth Marketing Plan. 
  • After the workshop, you will have the opportunity to share your WOMM plan with your peers and put it to work.
  • Peggy Barber will be available for long-distance consulting as you implement your plan from September 2014 through February 2015.
  • On March 5, 2015 we will hold another workshop with Peggy to share your plans, experience and results.
We want you to "graduate" convinced that WOMM is a positive endeavor that you can use to connect your library with the community you serve, build a buzz, increase pride, appreciation, support, and turn customers into champions.   
Peggy Barber
Prior to launching a consulting practice, Library Communication Strategies, Inc. in 2000, Peggy Barber was Associate Executive Director for Communication for the American Library Association (ALA). She established the ALA Public Information Office, Public Programs Office and the ALA Graphics program, including the widely known “Celebrity Read” poster series. She has chaired the National Coalition for Literacy and the Community Advisory Board of Chicago’s public radio station, WBEZ, and served as President of Friends of Libraries USA which has now become United for Libraries- the ALA division representing Library Trustees, Advocates, Friends and Foundations.  Her current work as a consultant is focused on marketing and communication support for libraries.  She and her business partner, Linda Wallace (now retired), wrote a book- BUILDING A BUZZ: Libraries and Word-of-Mouth Marketing- published by the ALA, 2010.  Library Communication Strategies has worked for libraries in 31 states and in 5 countries beyond the U.S. 
Sponsored by Outagamie Waupaca Library System (OWLS) and Winnefox Library System.

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